Today I am going to discuss article marketing and article directories and their effectiveness when marketing online. I know some of you have heard of this marketing technique, however I found something useful so read on…

There are many ways to market online; one of the most popular perhaps is Pay Per Click (PPC) advertising. Anyone that has tried this knows it gets very expensive.

As I mentioned in a previous post, I was going back to the “Old School” techniques on this website as well as to market my own sites online. Why, because this has proven to be the most effective way to market your online website.

The area I wanted to concentrate on today is article marketing and how this can be an effective tool for you.

Article marketing online has tremendous advantages first being most article directories are free to submit to saving you money compared to PPC advertising!  They also generate one way links back to your website from numerous high traffic websites. Now the reason I mention this is the fact that some search engines do not give credit for one way links unless it is a relevant website. Being article directories cover just about every category or subject, these become relevant links.

Another benefit to being listed on article directories is the fact that search engines love these types of sites. Rather than simply spider the website once a day, they constantly return throughout the day looking for FRESH content. I know this as I recently started one and already have seen spiders crawling my new website, Press Hound article submission directory three to five times a day. This just proves how much search engines such as Google rely on article directories for fresh content to list upon their own websites.

Now here is an important key factor when submitting articles to directories. Do not simple resubmit each article as is to every database you can find. Each article needs to be unique if to qualify for the search engines otherwise your lead article will be added while the others will be disregarded as duplicates.

I realize trying to “spin” each article for separate directories can be time consuming; hence I went out and tried some free as well as paid versions of article spinners and article directory submission software products.

So what is an article spinner?

This is a neat tool usually with a built in Thesaurus enabling you to highlight words and replace them randomly with one or more synonyms so as to make each article appear different than the others you are submitting.

I finally came across one I liked that was an Automatic Article Submitter which had the built in spinner but went a step further. Not only can you spin words but entire sentences can be rewritten numerous times having them rotated randomly with each article submission. To further compliment this, the software offers automatic submission. In other words, you do not have to click on each article directory and submit one by one. Ever hear the expression, set it and forget it!

The initial setup took a little time, but isn’t that true for anything worthwhile these days! The program came with easy to follow directions as well as included a number of helpful videos.

Over all I am impressed with the Automatic Article Submitter especially when compared to all the other ones I tried. If you are serious about making money online, this is a tool you need in your marketing arsenal.

Good Luck in Your Online Adventures,

Bruce Galle