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Posts tagged Marketing
Effective Online Article Marketing
Jan 1st
Today I am going to discuss article marketing and article directories and their effectiveness when marketing online. I know some of you have heard of this marketing technique, however I found something useful so read on…
There are many ways to market online; one of the most popular perhaps is Pay Per Click (PPC) advertising. Anyone that has tried this knows it gets very expensive.
As I mentioned in a previous post, I was going back to the “Old School” techniques on this website as well as to market my own sites online. Why, because this has proven to be the most effective way to market your online website.
The area I wanted to concentrate on today is article marketing and how this can be an effective tool for you.
Article marketing online has tremendous advantages first being most article directories are free to submit to saving you money compared to PPC advertising! They also generate one way links back to your website from numerous high traffic websites. Now the reason I mention this is the fact that some search engines do not give credit for one way links unless it is a relevant website. Being article directories cover just about every category or subject, these become relevant links.
Another benefit to being listed on article directories is the fact that search engines love these types of sites. Rather than simply spider the website once a day, they constantly return throughout the day looking for FRESH content. I know this as I recently started one and already have seen spiders crawling my new website, Press Hound article submission directory three to five times a day. This just proves how much search engines such as Google rely on article directories for fresh content to list upon their own websites.
Now here is an important key factor when submitting articles to directories. Do not simple resubmit each article as is to every database you can find. Each article needs to be unique if to qualify for the search engines otherwise your lead article will be added while the others will be disregarded as duplicates.
I realize trying to “spin” each article for separate directories can be time consuming; hence I went out and tried some free as well as paid versions of article spinners and article directory submission software products.
So what is an article spinner?
This is a neat tool usually with a built in Thesaurus enabling you to highlight words and replace them randomly with one or more synonyms so as to make each article appear different than the others you are submitting.
I finally came across one I liked that was an Automatic Article Submitter which had the built in spinner but went a step further. Not only can you spin words but entire sentences can be rewritten numerous times having them rotated randomly with each article submission. To further compliment this, the software offers automatic submission. In other words, you do not have to click on each article directory and submit one by one. Ever hear the expression, set it and forget it!
The initial setup took a little time, but isn’t that true for anything worthwhile these days! The program came with easy to follow directions as well as included a number of helpful videos.
Over all I am impressed with the Automatic Article Submitter especially when compared to all the other ones I tried. If you are serious about making money online, this is a tool you need in your marketing arsenal.
Good Luck in Your Online Adventures,
Bruce Galle
Automated Email Marketing With Autoresponders
Dec 6th
In the past I have stated if you are serious about making money online then you need to automate your marketing with an autoresponder. This is still one of the best tools an online marketer can add to their arsenal of tools.
An autoresponder is a simple tool that enables you to complete numerous tasks such as sending out prewritten newsletters at intervals you set. For example, once a person signs up for your newsletter, you can have prewritten newsletter number two sent automatically to the new member 4 days after they have signed up. Then follow-up with newsletter number three a week after that with no intervention on your part.
I decided to write this article after trying one of latest improvements by the third party autoresponder service I use. Now I have never claimed to be a graphics person nor a web designer, however with the latest improvement, my submission forms now look professional 
You know the form which asks you to input your name and email to sign up. I was truly amazed that within literally a minute or two, my submission forms look as if well, to put it bluntly, as if I hired someone to make it for me!
Getting back on point, there are many ways to use an autoresponder. Not only can you have the automated newsletters or articles sent out, but you can broadcast to your entire newsletter subscriber list when you write a new article.
Another way to use your autoresponder is to keep your subscribers updated on new specials you may be offering, hence driving them to your online store and generating additional backend sales.
A highly successful way to grab your share of new subscribers is to offer something of value for free upon signing up. This again can be totally automated. Just for example, when someone signs up for my Weekly Domain List, they in turn are sent a free, easy to install, domain parking script as an attachment in the thank you email. Again, once setup, I do nothing further, the system is completely automated.
Years ago I thought I could save a bit of money by purchasing a third party autoresponder script, which in actuality ended up costing me money in lost sales.
I eventually ended up using a third party vendor for my autoresponder needs, AWeber, which I am happy to report, I remain a loyal customer for years now!
I have tried and tested numerous autoresponders only to keep using the one I originally started with. I found the delivery percentages higher with AWeber than with the competitors. Basically, I received less responses bouncing back as undeliverable. The ease of use and the availability to create an unlimited number of email newsletters for one low price…
If you are serious about making money online, give it a free test drive by submitting the form below and see for yourself 
