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Posts tagged online marketing
Effective Online Article Marketing
Jan 1st
Today I am going to discuss article marketing and article directories and their effectiveness when marketing online. I know some of you have heard of this marketing technique, however I found something useful so read on…
There are many ways to market online; one of the most popular perhaps is Pay Per Click (PPC) advertising. Anyone that has tried this knows it gets very expensive.
As I mentioned in a previous post, I was going back to the “Old School” techniques on this website as well as to market my own sites online. Why, because this has proven to be the most effective way to market your online website.
The area I wanted to concentrate on today is article marketing and how this can be an effective tool for you.
Article marketing online has tremendous advantages first being most article directories are free to submit to saving you money compared to PPC advertising! They also generate one way links back to your website from numerous high traffic websites. Now the reason I mention this is the fact that some search engines do not give credit for one way links unless it is a relevant website. Being article directories cover just about every category or subject, these become relevant links.
Another benefit to being listed on article directories is the fact that search engines love these types of sites. Rather than simply spider the website once a day, they constantly return throughout the day looking for FRESH content. I know this as I recently started one and already have seen spiders crawling my new website, Press Hound article submission directory three to five times a day. This just proves how much search engines such as Google rely on article directories for fresh content to list upon their own websites.
Now here is an important key factor when submitting articles to directories. Do not simple resubmit each article as is to every database you can find. Each article needs to be unique if to qualify for the search engines otherwise your lead article will be added while the others will be disregarded as duplicates.
I realize trying to “spin” each article for separate directories can be time consuming; hence I went out and tried some free as well as paid versions of article spinners and article directory submission software products.
So what is an article spinner?
This is a neat tool usually with a built in Thesaurus enabling you to highlight words and replace them randomly with one or more synonyms so as to make each article appear different than the others you are submitting.
I finally came across one I liked that was an Automatic Article Submitter which had the built in spinner but went a step further. Not only can you spin words but entire sentences can be rewritten numerous times having them rotated randomly with each article submission. To further compliment this, the software offers automatic submission. In other words, you do not have to click on each article directory and submit one by one. Ever hear the expression, set it and forget it!
The initial setup took a little time, but isn’t that true for anything worthwhile these days! The program came with easy to follow directions as well as included a number of helpful videos.
Over all I am impressed with the Automatic Article Submitter especially when compared to all the other ones I tried. If you are serious about making money online, this is a tool you need in your marketing arsenal.
Good Luck in Your Online Adventures,
Bruce Galle
Old School versus New School
Dec 19th
I have been online making money since back in 1996 and am amazed when I think back to my first site. Back then we only had a telephone line attached to a 56K modem. There was no such thing as DSL or Cable access. Boy I feel old. Did I mention when I was young we walked five miles each way to school in three feet of snow… Had to throw that one in 
To get back on track an animated .GIF was one of the coolest things you could add to your website.
When it came to marketing there were a few items on the list you needed to do in order to be successful. Even back then there was competition as not everyone was online. In fact many households did not even have a single computer.
Today, things are much different with most people having fast internet connections, a laptop or PC in every room of the house and even accessing via their cell phone. Now you have Social networks used to assist in marketing, a ton of available software, some of which advertises you can sit pack while the software does all the work for you…
While we have had major advancements online and will continue to see more advances on the Internet, there are a few things that have not changed and probably never will. Remember in ten years from now, you heard it here first!
Newer tools such as Facebook and Twitter definitely have made advances in the way we can reach additional people in a targeted audience. However one of the best has always been fresh content or original articles on your website as well as being listed in article directories such as IdeaMarketers.
With this in mind, the Blog was born. Rather than having to know programming to build an article directory on your own website, Blog programs made it simple for anyone to write articles. Then along came pluggins which helped with search engine optimization and other automated tasks.
Another tool which has blossomed in ease of use as well as availability is the autoresponder. If you were and are today serious about making money online, you NEED this tool.
The fresh content is what helps get you found in search engines, while the autoresponder enables your visitors to sign up so as you can continuously market to them. After all, most people will not bookmark your website; however with your newsletter you can redirect them back to your site!
A rule of sales is a simple one, however many ignore it. For a potential buyer to make a purchase, you need to get it in front of them seven times. The autoresponder has always outperformed any marketing tool when it comes to accomplishing this task.
Do not get discouraged because a person has 100,000 on their mailing newsletter list as we all began at the same point with “ZERO” subscribers.
One of the best and original autoresponder companies is Aweber. They have been around for over ten years and keep coming up with new tools to assist you in your marketing efforts.
So when it comes down to old school versus new school, basically the best marketing weapons in your arsenal are still old school or advancements hindering on old school technology. Fresh content and a newsletter are still king of the hill!
Automated Email Marketing With Autoresponders
Dec 6th
In the past I have stated if you are serious about making money online then you need to automate your marketing with an autoresponder. This is still one of the best tools an online marketer can add to their arsenal of tools.
An autoresponder is a simple tool that enables you to complete numerous tasks such as sending out prewritten newsletters at intervals you set. For example, once a person signs up for your newsletter, you can have prewritten newsletter number two sent automatically to the new member 4 days after they have signed up. Then follow-up with newsletter number three a week after that with no intervention on your part.
I decided to write this article after trying one of latest improvements by the third party autoresponder service I use. Now I have never claimed to be a graphics person nor a web designer, however with the latest improvement, my submission forms now look professional 
You know the form which asks you to input your name and email to sign up. I was truly amazed that within literally a minute or two, my submission forms look as if well, to put it bluntly, as if I hired someone to make it for me!
Getting back on point, there are many ways to use an autoresponder. Not only can you have the automated newsletters or articles sent out, but you can broadcast to your entire newsletter subscriber list when you write a new article.
Another way to use your autoresponder is to keep your subscribers updated on new specials you may be offering, hence driving them to your online store and generating additional backend sales.
A highly successful way to grab your share of new subscribers is to offer something of value for free upon signing up. This again can be totally automated. Just for example, when someone signs up for my Weekly Domain List, they in turn are sent a free, easy to install, domain parking script as an attachment in the thank you email. Again, once setup, I do nothing further, the system is completely automated.
Years ago I thought I could save a bit of money by purchasing a third party autoresponder script, which in actuality ended up costing me money in lost sales.
I eventually ended up using a third party vendor for my autoresponder needs, AWeber, which I am happy to report, I remain a loyal customer for years now!
I have tried and tested numerous autoresponders only to keep using the one I originally started with. I found the delivery percentages higher with AWeber than with the competitors. Basically, I received less responses bouncing back as undeliverable. The ease of use and the availability to create an unlimited number of email newsletters for one low price…
If you are serious about making money online, give it a free test drive by submitting the form below and see for yourself
